Victoria: Week 2

Practicum:

During my second week, I was challenged with prioritizing work for each client. My notebook was full of assignments that needed to be done – all are important. However, it was my decision to decide which project I would tackle first and the tricky part about this is your clients don’t always check their emails and don’t always get back to you right away – so how do you move on? I learned that sometimes you need to make the decisions for them, sometimes you need to prompt them for an answer, or you just simply leave it. Last week HeartPress PR did a pitch and this week we received amazing news and will be moving forward (can’t say what/who for confidential reasons) but this was super exciting to be a part of!

On an even more exciting note, I was offered to extend my contract and continue to work for HeartPress PR – Victoria is calling me people! This place is gorgeous and everything is so close. At first I struggled adjusting BUT my lemon family, new freinds, and my best friend are making it so much easier to fall in love with this place. I am torn but so thankful for this opportunity and I can’t say what my decision is on this yet!

Lululemon:

#JOBLOVE – Last week I got to touch base with the Victoria community even deeper! This small little town is slowly growing on me and it helps that I have such loving co-workers who are amazing supporters So many team building activities and learnings from lululemon Victoria.

Coffee Shop of The Week:

2% Jazz Cafe – This place is so rad and the people are even more rad – aha! My coffee beans came from Brazil and it sure was delicious! I am so fascinated by the different tastes – oh how I love fresh brewed coffee!!! Anyways, this place also has delicious food too!

Weekend:
Saint Franks – Who doesn’t love games! I absolutely love game nights and this bar has it all. So many good old games to choose from and apparently, they have the best hot dogs too! We arrived too late for the hot dogs but the drinks and the bumpin’ ambiance of Saint Franks was so good!

Stay tuned!
I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously! lululemon Victoria, and my networking experience.xoKleyra-gopublikk

 

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Victoria: WEEK1

Practicum:

My PR practicum kicked off this past Monday morning on March 12th. I walked into HeartPress PR and felt immediately welcomed by the team and was gifted my personal HeartPress PR coffee mug. My heart was so full and right in that moment I knew I had made the right choice. It took approximately 1 minute to make new connections in the PR industry in Victoria – thank you HeartPress PR for this opportunity and for being so kind!

My first week consisted of learning our brand voice, getting to know our current clients and the new projects we have upcoming. In addition to this, the team had two big presentations and an important pitch that I got to sit in and take part in. My first week was full with a lot of work and that was just the beginning. I love every minute in the office and as each day goes by I am now more than ever sure about my career choice in PR.

Lululemon:

When it comes to lululemon I was not nervous to meet the team at all. Walking into lululemon felt like walking into a room full of more ‘family’ members! New faces with big smiles and filled with lots of love, positivity, and energy! The store felt like home and I am so grateful to be a part of such an amazing company – #joblove.

Two tools we use for communication – check it out:

Slack

-Constant Contact

Coffee Shop Of The Week:
Caffe Fantastico was the first coffee shop I went to and the views in this shop are beautiful! My supervisor and I took our one-on-one meeting over to this cafe on a sunny day and the scenery was beautiful! You definitely need to try there peanut butter cookie with a side of Cafe Au Lait (coffee of the day) – textured steamed milk. Your choice of texture!
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Weekend:
St Patricks Day – Woo! I hit up The Canoe Pub and a live local band called OK Charlie performed top hits – you bet I was on the dance floor singing a long!
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Stay tuned ! 
I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously!, lululemon Victoria, and my networking experience.
xoKleyra
-gopublikk

Why Victoria?

“Why did you decide to move to Victoria for your practicum? Vancouver has so many opportunities!”

This question comes up quite often, especially since I am now officially in Victoria for the next couple weeks. So here is why I chose to move to Victoria for my practicum:
It really came down to the overall experience. After travelling back and forth from Vancouver to Victoria a consecutive of times I started to get curious about the PR work that Victoria may have to offer. I know Victoria is small and opportunities may be limited, however the idea of living on my own for a couple of weeks, exploring a new place, and stepping out of my comfort zone was very intriguing!
As an individual who is passionate about building relationships, networking and meeting new people I knew this would be a great opportunity. I knew that moving to Victoria meant I would transfer to lululemon Victoria for the couple of weeks – if you know the lemon community then you know all is “good in the hood”. 
The move became a lot more easier the more I looked deeper into it – heck my best friend lives in Victoria! It became evident that I wanted to dive into a new environment, face new challenges, discover something new within me and around me – #growth.
short & sweet – but there you have it! Stay tuned as I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously!, lululemon Victoria, and my networking experience.
gopublikk 

Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:

TRADITIONAL VS DIGITAL?

  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”

TIPS TO ENSURE YOUR CAMPAIGN MESSAGE IS BEING RECEIVED.

  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.

FAVOURITE TOOLS TO TRACK INFORMATION:

  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.

ENGAGEMENT

  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.

Customers

________________

Competitors

TRENDS

  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!

Monday Motivation: KlersFitLife

Body image is something I have struggled with over the years and it wasn’t until recently (September 2017) I began a relationship with the gym (again) but was determined to approach it with a healthier mindset.

To love my body everyday, wake up with positive energy, gratitude, and a heart overflowing with a whole lot of love – so much that I will share it with everyone else around me. Everyday I learn, grow, and love my body. I focus on the positive and celebrate the small victories because these are important too!

Below is a little recap from my LIVE video that Sid Akbari (Health + Fitness Coach) aka my trainer and great friend did today

  • Current weight 108lb – 5’1
  • Find Sid on Instagram @hdfitnessbc
    • Sid has been in the industry for 5 years
  • How long have I been training with Sid?
    • 4-5 months
    • Started with 3x a week the first 3 months
    • Currently seeing Sid once a month
  • My goal: maintain a healthy lifestyle – gain strength, grow my glutes and tone!

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WORKOUT PLAN

  • Intermitten Fasting – first month – endurance training
    • “diets that cycle between a period of fasting and non-fasting during a defined period”
  • Hypertrophy training – putting on size
    • volume training
  • Focus moved to strength training
    • “if you want to build size you need to lift heavy. You also need to eat more – especially if you want a booty”- Sid
    • Main muscle is gluteus maximus – eat lots of good food!
    • It’s still good to do the other small exercises to stabilize your muscles BUT you do still need to lift heavy!

Studio Classes I like to attend:

    • Oxygen Yoga, New Westminster – Samara Dawn is an amazing instructor. I attend this studio for deep stretch, yoga, fast and furious, or power core classes.
    • Sauna + Hot Tub – sweat it out! I like to change it up every week and certain weeks I choose to hit the recreation centres for my workouts and relax my body in the hot tub. I love to stretch out in the sauna and recently I have been putting in some ab work too!
    • Yyoga – this studio has a different atmosphere and it is very yoga focused. If I really want to lay low and am feeling super stressed out I tend to head over to Yyoga on Highgate. Something about this studios atmosphere that draws me in when I am stressed.
    • All City Athletics – Boxing
    • Eastwood Cycle – Spin! Tessa Goldberger is a gem!
    • Harbour Dance Centre – I grew up dancing & was on a competitive team for 13 years. I like to get in the studio from time to time. Although hip hop was my main style I have been attending Heel classes – getting my sass on & sweating it out? That’s a yes – ha!

FOOD

  • How do you get a flatter stomach?
    • general rule is with every meal try to have fibre, carb, and a protein source”- Sid
      • Some goodies: broccoli, sweet potato and chicken (example)
    • increase water intake – a lot of weight your caring is NOT body fat but water weight – when you don’t drink enough water your body retains more water – Drinking water will help you get rid of that excess weight”
      • This is why I have increased my water intake to 3.5-4L a day

Be prepared to be in the restroom a lot when you start this- HA!

  • Prepare your meals
  • What do you recommend to eat before/after workouts?
    • “Something that gives you energy – such as potatoes. Eating good carbs after a workouts increases your insulin level which helps with protein synthesis – building new muscles” – Sid

Currently, I am eating what I crave and I am not on a “strict” diet. However, I will be challenging my body a little more and will NOT be touching any goodies starting the week of March 12 – stay tuned!

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Progress

-Track by taking photos – monthly

-Take measurements

-I don’t track my weight – weight can fluctuate

-I track my strength

(ex. I use to only squat 90lb vs 160-180lb today both times weighing at 108 lb)

Supplements

Although Sid definitely joked in the LIVE video about steroids – ha! It’s been a very long time since I have taken any supplements.

I did start taking pre-workout in January but I don’t use it for every session.

I am looking into purchasing protein (for busy days), BCAA + water tight (helps me drop more water weight).

  • you should only be taking supplements if you are not getting all the nutrients you need. For example, protein shakes” – Sid

There you have it – a little recap from my LIVE video today with Sid. If you have any questions or inquiries about what was said in the video or the blog please don’t be afraid to ask – I am also open to feedback.

Happy Monday!

look good, feel good, FOCUS on the good.

EveryBODY is beautiful

Sunday, February 11th I am inviting YOU to a mindful event focused on body wellness & self-love. As Valentines day (a day of love – NOT just for couples) approaches I wanted to spread lots of love, bring the community together, receive positive energy from each other and set a reminder that you my dear are so loved & appreciated!

Join me on Sunday, February 11th for a mindful yoga class. Secure your spot by clicking here!

20180205_023615.png2018 is the year where I appreciate myself more, love myself more and acknowledge every little success and celebrate it – specifically, my body. For the longest time my body image was never ‘good enough’ for me. I never appreciated my efforts in the gym nor did I celebrate my small victories… until this year.

This year I choose to wake up with more gratitude, self-love and a heart overflowing with positive energy, so much that I share this with everyone else around me. I choose to learn, grow, and cherish my body.

I choose to love myself unconditionally – body, flaws and all. To love myself the way I hope for someone else to one day love me. Fiercely, and unafraid to show it!

“EveryBODY is beautiful” – “BEYOUtiful”

I understand that self-love and awareness can take practice and so I am not saying that this comes easy to me. I practice this everyday. It went from days to now just moments where I catch myself in a mindset where I am feeling this negative energy about my body/self hovering over me. When this happens I lean on my relationships and that is where I can say from the bottom of my heart that I am so grateful for the beautiful humans who will lift me up. My heart is full with all of you – you know who you are!

Here is a list of songs related to this blog post. These songs have me singing my little heart out on some days:

  • Live Your Life – T.i ft. Rhianna
  • Good Life – Kanye West ft. T-Pain
  • Beauty And A Beat – Justin Bieber, Nicki Minaj
  • When I Grow Up – Pussycat Dolls
  • Pretty Girl Rock – Keri Hilson
  • New Soul – Yael Naim
  • Man In The Mirror – Michael Jackson
  • The Way You Make Me Feel – Michael Jackson
  • Dancing in the Moonlight – Toploader
  • Pocketful Of Sunshine – Natasha Bedingfield
  • Girl On Fire – Alicia Keys

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She is at a place in her life where peace is her priority and negativity cannot exist”

Make it happen: 2018 Vision & Goals

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As I look at the calendar tonight I am thinking “wow, we’re half way through January” – the months really do go by quick! There are so many desires this year and as an ambitious young women I am determined to achieve them. With that said, everyday my mind has been flowing with ideas to make these desires come to life. As an individual who is passionate about goal-setting I really took my time this year to reflect on myself.

So what did that look like?

Well, this year I started to think about my goals two weeks before we got into January, 2018. In fact, I somehow managed to take about two weeks off of work to reflect on everything and connect with all the lovely humans that are in my life – grateful for all of you! As each day went by and things came to my mind I would start to write them down. Slowly, certain areas in my life started to jump out to me and that was because I realized I have hit my peak and I wasn’t feeling fulfilled anymore. It became evident that going into 2018 my soul is searching for more!

Fast forward two weeks into January I have completed my vision & goals board for 2018 – exciting! In order for this board to be complete I looked for inspiration, conversations with family, friends (new and old), doing new things, being alone and more importantly living in every moment and being honest with myself. Keep in mind, this process can be fluttered with many emotions and that is okay. I suggest to recognize why it is that you’re feeling a certain way towards that part of your life. Recognize and do something about it- your emotions are speaking to you. I definitely recognized and reminded myself about certain moments where I said to myself “HECK YES” because of the achievements I have today.

If you’re having troubles with starting your vision and goals board, below are a few things I got down to the nitty gritty – hopefully these can get your mind flowing:

  • Financial Goal
  • Career
  • Significant Other/Romance
  • Health
  • Physical Environment
  • Personal Growth
  • Fun & Recreation
  • Family & Friends

In short, my vision and goal for 2018 is to connect and take part with as many individuals within my community. More importantly, to take care of myself and bloom. To love my body, respect myself as an individual, appreciate all the efforts and to believe and live in the present. To kick ass in every goal I have set for myself and to not let any negativity hold me back – instead use it as motivation to succeed, because I WILL succeed. I determine the efforts I put in each goal I have set for myself. I will continuously stay grounded and strive for healthy relationships, adventures, growth, knowledge and happiness – to live a fulfilled life.

2018, We’re half way through the month of January which leaves me 11 1/2 months to continue to turn these desires to reality.

Make It Happen.