Victoria: WEEK1


My PR practicum kicked off this past Monday morning on March 12th. I walked into HeartPress PR and felt immediately welcomed by the team and was gifted my personal HeartPress PR coffee mug. My heart was so full and right in that moment I knew I had made the right choice. It took approximately 1 minute to make new connections in the PR industry in Victoria – thank you HeartPress PR for this opportunity and for being so kind!

My first week consisted of learning our brand voice, getting to know our current clients and the new projects we have upcoming. In addition to this, the team had two big presentations and an important pitch that I got to sit in and take part in. My first week was full with a lot of work and that was just the beginning. I love every minute in the office and as each day goes by I am now more than ever sure about my career choice in PR.


When it comes to lululemon I was not nervous to meet the team at all. Walking into lululemon felt like walking into a room full of more ‘family’ members! New faces with big smiles and filled with lots of love, positivity, and energy! The store felt like home and I am so grateful to be a part of such an amazing company – #joblove.

Two tools we use for communication – check it out:


-Constant Contact

Coffee Shop Of The Week:
Caffe Fantastico was the first coffee shop I went to and the views in this shop are beautiful! My supervisor and I took our one-on-one meeting over to this cafe on a sunny day and the scenery was beautiful! You definitely need to try there peanut butter cookie with a side of Cafe Au Lait (coffee of the day) – textured steamed milk. Your choice of texture!
St Patricks Day – Woo! I hit up The Canoe Pub and a live local band called OK Charlie performed top hits – you bet I was on the dance floor singing a long!
Stay tuned ! 
I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously!, lululemon Victoria, and my networking experience.

Why Victoria?

“Why did you decide to move to Victoria for your practicum? Vancouver has so many opportunities!”

This question comes up quite often, especially since I am now officially in Victoria for the next couple weeks. So here is why I chose to move to Victoria for my practicum:
It really came down to the overall experience. After travelling back and forth from Vancouver to Victoria a consecutive of times I started to get curious about the PR work that Victoria may have to offer. I know Victoria is small and opportunities may be limited, however the idea of living on my own for a couple of weeks, exploring a new place, and stepping out of my comfort zone was very intriguing!
As an individual who is passionate about building relationships, networking and meeting new people I knew this would be a great opportunity. I knew that moving to Victoria meant I would transfer to lululemon Victoria for the couple of weeks – if you know the lemon community then you know all is “good in the hood”. 
The move became a lot more easier the more I looked deeper into it – heck my best friend lives in Victoria! It became evident that I wanted to dive into a new environment, face new challenges, discover something new within me and around me – #growth.
short & sweet – but there you have it! Stay tuned as I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously!, lululemon Victoria, and my networking experience.

Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:


  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”


  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.


  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.


  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.





  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!

EveryBODY is beautiful

Sunday, February 11th I am inviting YOU to a mindful event focused on body wellness & self-love. As Valentines day (a day of love – NOT just for couples) approaches I wanted to spread lots of love, bring the community together, receive positive energy from each other and set a reminder that you my dear are so loved & appreciated!

Join me on Sunday, February 11th for a mindful yoga class. Secure your spot by clicking here!

20180205_023615.png2018 is the year where I appreciate myself more, love myself more and acknowledge every little success and celebrate it – specifically, my body. For the longest time my body image was never ‘good enough’ for me. I never appreciated my efforts in the gym nor did I celebrate my small victories… until this year.

This year I choose to wake up with more gratitude, self-love and a heart overflowing with positive energy, so much that I share this with everyone else around me. I choose to learn, grow, and cherish my body.

I choose to love myself unconditionally – body, flaws and all. To love myself the way I hope for someone else to one day love me. Fiercely, and unafraid to show it!

“EveryBODY is beautiful” – “BEYOUtiful”

I understand that self-love and awareness can take practice and so I am not saying that this comes easy to me. I practice this everyday. It went from days to now just moments where I catch myself in a mindset where I am feeling this negative energy about my body/self hovering over me. When this happens I lean on my relationships and that is where I can say from the bottom of my heart that I am so grateful for the beautiful humans who will lift me up. My heart is full with all of you – you know who you are!

Here is a list of songs related to this blog post. These songs have me singing my little heart out on some days:

  • Live Your Life – T.i ft. Rhianna
  • Good Life – Kanye West ft. T-Pain
  • Beauty And A Beat – Justin Bieber, Nicki Minaj
  • When I Grow Up – Pussycat Dolls
  • Pretty Girl Rock – Keri Hilson
  • New Soul – Yael Naim
  • Man In The Mirror – Michael Jackson
  • The Way You Make Me Feel – Michael Jackson
  • Dancing in the Moonlight – Toploader
  • Pocketful Of Sunshine – Natasha Bedingfield
  • Girl On Fire – Alicia Keys



She is at a place in her life where peace is her priority and negativity cannot exist”

Daily Arbonne Intake

I’m sure you’ve seen our posts on Arbonne and so we wanted to share with you all our everyday essentials with some of the products we use.

To begin, we will start off with our daily Arbonne Protein shake. It comes in 2 flavours, vanilla and chocolate. We take this every day to start off our morning with high protein. We also like to make a shake before or after a workout. You can add banana and other fruits with it!

After breakfast, around noon time if not after noon time, we take an Energy Fizz stick. Our days start around 3:30am or 6:30am-7am, and for that reason we take this to give us a bit of kick to continue our day. With that in mind, this isn’t something you have to take daily; we just do it because of our early mornings to start work, school, homework, and house work; as you can see, we have long days. Aside from that, we take our energy fizz because also tastes yummy. It comes in two flavours and my personal favourite is pomegranate! Most of us don’t like taking things that leave us with a bad taste in out mouth, and trust us when we say this wont!


Moving forward, we use our awesome tasteless Fibre Boost! We use this when prepping dinner.

Have you ever loved anything tasteless? If not, try this. This allows you to add and mix it with anything while providing you with 12 grams of fibre. You can read more below.

Lastly, we drink Arbonnes Herbals tea. We drink one cup at least once a day. We give this to our mom as well – she loves it! It makes us feel cleansed, relax and good. Usually at night is always nice to have, as well as mid day. You can take it whenever, really.


….AND that’s a wrap!

Below is a picture on how you can use everything together – excluding the herbal tea, but including the Greens Balance. We do take the Green Balance, but not on a daily basis – not because we don’t like it. It is just as important to have your greens daily, but we simply do it by assuring we eat our greens. So we take it when we don’t eat enough throughout our day.


For more questions or information, you can go to our GoArbonne page or email us!


From us to you,


















Written by Kelly Gonzalez





Kelly goes publikk: Self Love + Self Confidence

Our ability to dream is greatly impacted by our self confidence.” – #IDARETODREAM 

I decided to write this blog in bold writing because this topic about self love and self confidence to me is very strong, impactful, and valiant. 

Sharing about my experience and journey on how to learn to love myself again was hard and makes me vulnerable.

It took a lot of self talk, and friends and family to continuously remind me about my worth and accomplishments; describing me by using words like: beautiful, strong, hard working, badass and loving.

Truth was, my self love tank shrunk down to the size of a bottle cap. It was 2 years ago when I spent a whole year to try to understand what it’s like to love yourself again. 

Although, I knew where and what I wanted to do in life, something was getting in my way. It was like this dark cloud was hovering over me and I didn’t know how to get it to go away. All I knew was that this feeling didn’t effect my work life. I knew this because I continued to receive opportunities and acknowledgement. This emptiness that I felt affected me internally. I walked around with a mask on my face. Aside from my best friend and sister, others always saw me smiling, laughing, and joking around with people. Nobody saw that I was in emotional agony. Even though I was successful and doing everything right, I still wasn’t happy with my self. I didn’t feel like anything that I did was enough – that I was enough. It was a terrible mindset. 

Then one day, I went on a hike and reminisced on all the good times I had with this one human being. I started to self reflect. By doing this, I realized that just because one person did me wrong and made me feel awful things, didn’t mean I wasn’t worth it; although it felt that way sometimes. This realization is what made me become relentless in reaching my dream goals. From that point on, I felt excitement and happiness. I accepted, respected, and appreciated myself as a whole. It felt like a “eureka” moment. I started accepting and believing all the nice inner and outer beauty compliments. I chose to allow myself to make mistakes and not to berate myself for making them. I chose to not question the things that I did for the one person I fell in love with because it was never done with the intention to cause harm or hurt. This thought process and change allowed me to grow into a stronger person, as well as an ego- and that’s not a bad thing. I became confident again and I felt like I was back to my normal self. It was the best feeling ever. 

I believe that self confidence starts with self love. When you love yourself, you don’t seek for approval. I for one am still practicing self love. It’s not a destination. It’s a foundation – the pillars that keep you up and grounded. So I encourage you all to step outside and take a breath of fresh air.

Join Kleyra and I at the Dare to Dream Soirée event on November 22, to help the “Free To Be” program raise funds. 


Written by: Kelly G

Vancouver Dares to Dream.

Hello Vancouver!

I hope you’re getting ready to pick out your favourite party dress, have your man or friends prep their power suit and shine those shoes because the @Dare to Dream Soirée is on its way!

As mentioned in our other blog post, it will be hosted at the stylish and newly renovated state-of-the-art theatre, Imperial Vancouver, on Tuesday, November 22nd, 2016.
As a community, we will raise funds and awareness for @RAW Beauty Talks in aid of their new research-based, positive body image program, “Free To Be”.
*GET YOUR EARLYBIRD TICKETS TODAY* Go to: and you will receive $5 off when purchasing your tickets!
It’s going to be a SEXY NIGHT of GIVING BACK!! Grab your lady friends, your significant other, your team & your colleagues… and CELEBRATE INNER BEAUTY + the DREAMS THAT CAN COME TRUE!
Facebook Event Page: