Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:


  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”


  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.


  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.


  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.





  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!



“It’s a twin thing”

– gopublikk

In early March we were approached to take part of an inspiring project, CommYOUnityYVR. The last couple of days you have seen us mention this event in our social media channels – we’re super excited and touched to have been asked to take part in such an inspiring project. The screening event for CommYOUnityYVR is tomorrow, June 10. It is aimed to promote local entrepreneurs to share their story and inspire others. We are grateful to have been asked to take part in such an amazing project and vision because we love to share stories and collaborate with locals – we love what we do. Kiana Heighton, director of the show, Co-Founder and Community Event Director of Community for a Sustainable World collaborated with a total of 30 entrepreneurs from different fields. Kiana asked questions (tough ones too), and dug deep to reveal each story and have it presented publicly on screen night to a group of local individuals. A big shoutout to Sandy M for all the editing and her videography skills, and another shout out to Tessa B and Ashley R for coming together and bringing a vision to life.

We are ready to mingle, eat, and have some drinks on Saturday! More importantly, to collaborate, connect, and speak to many entrepreneurs and individuals. We look forward to sharing our story, learning about others obstacles, challenges and success. To inspire and be inspired!

As entrepreneurs, we are thrilled to be a part of this moving project that will be happening this coming Saturday. We shared our story with Kiana and got deep down and personal with her about Gopublikk as a business and how we started laying the groundwork for success. Being part of this screening brings us so much joy – to be a part of a night that can impact not just one person, but several from the community to commit to an unrelenting pursuit of a goal they may have – that itself is rewarding. We love what we do and you’ll find us sharing that in everything that we do.

This Saturday it is going to be an honour to be in a room filled with many individuals that share the same vision; bringing the community together.

Catch us at 397 Alexander St. Vancouver, BC V6A 1C4 🙂

(Yeah, we put the address there on purpose!)























Written by Kelly Gonzalez 

Vancity Business Babes Anniversary Bash número DOS

So tonight we attended Vancity Business Babes Bash – hosted by Danielle Wiebe at SKYHANGAR in Pitt Meadows. Those who have never been, believe us when we say it is beautiful. It’s in the middle of nowhere and the building is quite big and spacious with high ceilings; it had a helicopter inside the building. It was pretty cool that Danielle decided to host her event there because not only did it have lots of parking, but we loved the idea of it being far from the city.

Anywho, moving to the good stuff tonight – feelings. Let’s quickly discuss how we felt today by starting off with you know when people say they feel inspired and motivated after hearing a speaker, watching a movie, reading an article, or being surrounded by a loved one?…well, that’s what tonight did to us.

The event consisted of several vendors and several entrepreneurs. We were both amazed at the amount of people that arrived from different cities just to attend and hear from those on the panel tonight. We had of course, Danielle speak about starting Vancity Business Babes (VCBB) and her accomplishments within the past 2 years, along with 3 bloggers which had recently started their business. They discussed their strenghts and weaknesses, and shared with us their story on how they got to where they are today. This was nice to hear because it was a reminder that not only do we struggle, but others do too throughout their journey of building a name for their brand or company.

You know, Kleyra and I are huge on surrounding ourselves with positive people and continuously learning from others to grow. That being said, it’s not always easy to do that in the business world. VCBB hosted an event tonight that allowed us to collaborate with businesses and take away awesome tips to keep in mind as we continue to grow as a business. One thing that was mentioned today that we really liked was that VCBB strives on collaboration and not competition. It’s quite an amazing experience to feel and know that the business women who came tonight helped empower and support other local businesses. Walking out those doors triggered us to want to push our limits once again and really just go home and get things done – so we did just that. Kleyra got her laptop and started brainstorming some more and I put my working boots on and got my head in the game. I started scheduling and asking myself, “now what is the next step?”

We both became super excited about moving forward with the new stuff we had in mind and actually started implementing a plan to reach out to businesses more and get them to want to work with us. We’ve got our working boots on and now there is no stopping us. We’re on a mission, just like every other business woman that we saw and met tonight.

Keep an eye for the next VCBB event because you may find us there!!!

Now go make things happen.

– Gopublikk

Written by: Kelly Gonzalez


It’s a new year and we are excited!

Thinking about everything that we did in 2016…well naturally because we’re both woman who are emotional and busy, I think of the word “Panic.”Because of the amount of work projects we’ve been a part of, it has been one hectic year for us. Despite the success we’ve obtained and the goals we’ve achieved, our road to get there was difficult- but not impossible. Before we get started on how we felt this year, we want to say that we are happy and thankful for all the people we connected and partnered with. Throughout our journey, some of these people have motivated us even more to make movements that empower others, but mainly one another. Not only have we grown individually, but together as business partners we have stepped it up and also grown immensely. We embarked on a new approach for our business and really turned something from good to great.

Now with 2017 here, Kleyra and I are looking for nothing but the same thing – if not more. We stand by one another, we help and support one another, and we also challenge one another. We believe and hold ourselves accountable to a lot of things. Before Kleyra and I started Gopublikk we knew that going into it we had to prepare ourselves mentally; tell ourselves that anything is possible and that patience is a virtue. With those two things in mind, we both became capable of maintaining the same level of intensity and commitment to make things happen – even when it gets tough. Lets face it, overcoming adversity isn’t easy.

2016 was rough because we definitely were fighting against time. We realized that we needed to get so much done in less time. This was our fault. Being able to execute things accordingly resulted in sleepless nights, lots of shakes to replace meals, and long nights of scheduling. For this reason, we found ourselves trusting our instinct more then usual to get things done. Their had been many moments where we were just sitting at our dinner table contemplating how things were going to be completed with so many ideas and things in mind. With all things considered, we started feeling anxiety and feeling stressed because we both would get overwhelmed with our homework, other jobs, and our home life. Our life isn’t balanced. We can try and say we divide our time equally, but realistically we just know that as long as we make time for the things we want and the people we love; we’re more than okay. By making room and setting this as a priority for the two of us, it helped make things a lot easier and bareable. Love and support goes a long way. Anyway, last year we gathered our thoughts and process during the year and this year we did it before it started – we’re already on a roll!

Get ready for us Vancouver!


























Written by Kelly G.









So the #IDARETODREAM campaign has been working hard on this exciting contest so you can participate with us and get excited about your dream and goals. Here’s what you have to do in order to enter:

#IDARETODREAM: Our ability to DREAM is greatly impacted by our self-confidence. Today Gopublikk nominates all of you readers to SHARE YOUR DREAMS…

(1) Simply, copy + paste this post
(2) Print out the #IDARETODREAM sheet (below)
(3) SHARE YOUR DREAM + Snap a selfie
(4) Nominate someone in your Life to SHARE THEIR DREAMS


By doing so, you will be ENTERED TO WIN 4 VIP TICKETS for you + 3 friends + many more prizes to The Dare to Dream Soirée
*VIP SEATING* for you + 3 friends
* FOOD SERVICE – Canapés & Deserts from Whiskey Six BBQ + Cakes by Peddie
* COMPLIMENTARY Sugar’ing from Sugar’d – eco sweet hair removal
* Amoda Tea Gift Bag – Superfood Matcha Smoothie Mix + Restore Herbal Cleansing Tea ($40 Retail Value)
* COMPLIMENTARY Ticket to a Dynamic Women in Action Event (Value $31.50)

Contest runs until 11/14/16 Winner will be announced on November 17th!!! Goodluck!
Thanks Genicca Whitney for initiating this! ❤️🙌🏻




Kelly goes publikk: Self Love + Self Confidence

Our ability to dream is greatly impacted by our self confidence.” – #IDARETODREAM 

I decided to write this blog in bold writing because this topic about self love and self confidence to me is very strong, impactful, and valiant. 

Sharing about my experience and journey on how to learn to love myself again was hard and makes me vulnerable.

It took a lot of self talk, and friends and family to continuously remind me about my worth and accomplishments; describing me by using words like: beautiful, strong, hard working, badass and loving.

Truth was, my self love tank shrunk down to the size of a bottle cap. It was 2 years ago when I spent a whole year to try to understand what it’s like to love yourself again. 

Although, I knew where and what I wanted to do in life, something was getting in my way. It was like this dark cloud was hovering over me and I didn’t know how to get it to go away. All I knew was that this feeling didn’t effect my work life. I knew this because I continued to receive opportunities and acknowledgement. This emptiness that I felt affected me internally. I walked around with a mask on my face. Aside from my best friend and sister, others always saw me smiling, laughing, and joking around with people. Nobody saw that I was in emotional agony. Even though I was successful and doing everything right, I still wasn’t happy with my self. I didn’t feel like anything that I did was enough – that I was enough. It was a terrible mindset. 

Then one day, I went on a hike and reminisced on all the good times I had with this one human being. I started to self reflect. By doing this, I realized that just because one person did me wrong and made me feel awful things, didn’t mean I wasn’t worth it; although it felt that way sometimes. This realization is what made me become relentless in reaching my dream goals. From that point on, I felt excitement and happiness. I accepted, respected, and appreciated myself as a whole. It felt like a “eureka” moment. I started accepting and believing all the nice inner and outer beauty compliments. I chose to allow myself to make mistakes and not to berate myself for making them. I chose to not question the things that I did for the one person I fell in love with because it was never done with the intention to cause harm or hurt. This thought process and change allowed me to grow into a stronger person, as well as an ego- and that’s not a bad thing. I became confident again and I felt like I was back to my normal self. It was the best feeling ever. 

I believe that self confidence starts with self love. When you love yourself, you don’t seek for approval. I for one am still practicing self love. It’s not a destination. It’s a foundation – the pillars that keep you up and grounded. So I encourage you all to step outside and take a breath of fresh air.

Join Kleyra and I at the Dare to Dream Soirée event on November 22, to help the “Free To Be” program raise funds. 


Written by: Kelly G

Vancouver Dares to Dream.

Hello Vancouver!

I hope you’re getting ready to pick out your favourite party dress, have your man or friends prep their power suit and shine those shoes because the @Dare to Dream Soirée is on its way!

As mentioned in our other blog post, it will be hosted at the stylish and newly renovated state-of-the-art theatre, Imperial Vancouver, on Tuesday, November 22nd, 2016.
As a community, we will raise funds and awareness for @RAW Beauty Talks in aid of their new research-based, positive body image program, “Free To Be”.
*GET YOUR EARLYBIRD TICKETS TODAY* Go to: https://www.picatic.com/daretodreamsoiree?code=KELLYD2D and you will receive $5 off when purchasing your tickets!
It’s going to be a SEXY NIGHT of GIVING BACK!! Grab your lady friends, your significant other, your team & your colleagues… and CELEBRATE INNER BEAUTY + the DREAMS THAT CAN COME TRUE!
Facebook Event Page: https://www.facebook.com/events/1575340396104023/