“Why did you decide to move to Victoria for your practicum? Vancouver has so many opportunities!”
Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.
Below are my takeaways from the panelists:
TRADITIONAL VS DIGITAL?
- 95% today is using the digital approach
- Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.
“It might be hard and not easy BUT it is possible”
TIPS TO ENSURE YOUR CAMPAIGN MESSAGE IS BEING RECEIVED.
- Designing for the meaning of people
- Customer drive approach
- Stay focused on the customer
- Change behaviours
- Balance + theme starts with the customer
- ask yourself what the problem is? What are you trying to achieve? How can you help them?
C U S T O M E R C E N T R I C
The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.
- ask yourself what the problem is? What are you trying to achieve? How can you help them?
FAVOURITE TOOLS TO TRACK INFORMATION:
- Drift – conversational marketing
Reality is tools are always innovating and you need to find what tool(s) work best to track your business.
It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.
- Inbound approach
- Create content worth sharing
- Influence more authentically – “don’t be lazy”
- find opportunities that will impact your business
- Marketing is not advertising – think it’s a customers journey
- Consider how people interact in different platforms
- social sharing
Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.
If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.
- Block changes
- Boy search
These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”
The following questions were asked to the panelists:
- Are any of you on VERO?
- Are all of you on each social media platform?
- What are your thoughts on using influencers to promote your product/service?
None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.
Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.
When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.
“Focus on content creators over influencers”
Think less social media.
Think more higher influencers.
“Hard to get right, easy to get wrong”
You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.
This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!
Sunday, February 11th I am inviting YOU to a mindful event focused on body wellness & self-love. As Valentines day (a day of love – NOT just for couples) approaches I wanted to spread lots of love, bring the community together, receive positive energy from each other and set a reminder that you my dear are so loved & appreciated!
Join me on Sunday, February 11th for a mindful yoga class. Secure your spot by clicking here!
2018 is the year where I appreciate myself more, love myself more and acknowledge every little success and celebrate it – specifically, my body. For the longest time my body image was never ‘good enough’ for me. I never appreciated my efforts in the gym nor did I celebrate my small victories… until this year.
This year I choose to wake up with more gratitude, self-love and a heart overflowing with positive energy, so much that I share this with everyone else around me. I choose to learn, grow, and cherish my body.
I choose to love myself unconditionally – body, flaws and all. To love myself the way I hope for someone else to one day love me. Fiercely, and unafraid to show it!
“EveryBODY is beautiful” – “BEYOUtiful”
I understand that self-love and awareness can take practice and so I am not saying that this comes easy to me. I practice this everyday. It went from days to now just moments where I catch myself in a mindset where I am feeling this negative energy about my body/self hovering over me. When this happens I lean on my relationships and that is where I can say from the bottom of my heart that I am so grateful for the beautiful humans who will lift me up. My heart is full with all of you – you know who you are!
Here is a list of songs related to this blog post. These songs have me singing my little heart out on some days:
- Live Your Life – T.i ft. Rhianna
- Good Life – Kanye West ft. T-Pain
- Beauty And A Beat – Justin Bieber, Nicki Minaj
- When I Grow Up – Pussycat Dolls
- Pretty Girl Rock – Keri Hilson
- New Soul – Yael Naim
- Man In The Mirror – Michael Jackson
- The Way You Make Me Feel – Michael Jackson
- Dancing in the Moonlight – Toploader
- Pocketful Of Sunshine – Natasha Bedingfield
- Girl On Fire – Alicia Keys
“She is at a place in her life where peace is her priority and negativity cannot exist”
As you all know, we attended CommYOUnityYVR’s screen night event at the Settlement building in Gastown on Saturday, June 10th. The power of personal connection is truly amazing because to give and connect with creative people in this world is divine. We want to start off by thanking Kiana Heighton for bringing everyone together and making this night happen. The whole team did a spectacular job with setting the relaxed, yet fun ambience. For those who haven’t been in the Settlement Building, the decorations and natural lighting coming from the windows turned the place from feeling cold to cozy; it’s what made the place look so unique and beautiful. It had the guests feeling cool because of the airy, open mood. This became so evident as the night went on and the space continued to fill up. People continued to vibe off each other’s energy and the night became that much better. We can vouche for that because the moment we walked into the building we both felt the burst of connection; a warm, tingling sensation. To be in a room that allows relationships to be built by countless supporters and entrepreneurs is truly influential. The evening started off with short delightful conversations with old friends, while leading into business like conversations with others.
Spread love and give these humans a follow.||#thebeautyofnetworking
Kleyra Gonzalez – Founder of Gopublikk || @gopublikk |MIA: Kelly Gonzalez
We love to hear each other’s stories and business goals. After all, listening to what others have to say and seeking support is key to learning something new everyday. We listened to Alanah Morin introduce the group of individuals that took part in putting the night together. Alanah is also a member of Community For A Sustainable World (@communityforasustainableworld)and the Co-founder and Director of Operations.
As the evening carried on we got to know what each entrepreneur is challenged with, what community means to them, and a little about the industry each entrepreneur works in.
So what was our big take away from this night?
Networking is a big part of getting yourself out there, but you don’t always have to focus on that. To be present at a night like this reminded us how much we appreciate and enjoy genuine conversations. Laughing while working is great for your soul – work doesn’t always need to be serious – #laughalot.
Before our business foundation can even begin to support and empower other businesses we must understand where others are coming from. Therefore we like to start every conversation by: asking questions, finding commonalities, and just listening. We’re not perfect, but over time the more events we attend, the better we’ll get at doing these 3 things. So our second take away from this night is recognizing the power of your words and communication. So we are making it our goal to voice wisely and to not expend it wastefully from now on.
Shoutout to COMMYOUNITYYVR once again for a fun and giving evening.
S p r e a d l o v e
Entrepreneurs in photos:
Sandy Martin- Corte – @epicexistencelife
Barb B – @bunnybarbbee
“It’s a twin thing”
In early March we were approached to take part of an inspiring project, CommYOUnityYVR. The last couple of days you have seen us mention this event in our social media channels – we’re super excited and touched to have been asked to take part in such an inspiring project. The screening event for CommYOUnityYVR is tomorrow, June 10. It is aimed to promote local entrepreneurs to share their story and inspire others. We are grateful to have been asked to take part in such an amazing project and vision because we love to share stories and collaborate with locals – we love what we do. Kiana Heighton, director of the show, Co-Founder and Community Event Director of Community for a Sustainable World collaborated with a total of 30 entrepreneurs from different fields. Kiana asked questions (tough ones too), and dug deep to reveal each story and have it presented publicly on screen night to a group of local individuals. A big shoutout to Sandy M for all the editing and her videography skills, and another shout out to Tessa B and Ashley R for coming together and bringing a vision to life.
We are ready to mingle, eat, and have some drinks on Saturday! More importantly, to collaborate, connect, and speak to many entrepreneurs and individuals. We look forward to sharing our story, learning about others obstacles, challenges and success. To inspire and be inspired!
As entrepreneurs, we are thrilled to be a part of this moving project that will be happening this coming Saturday. We shared our story with Kiana and got deep down and personal with her about Gopublikk as a business and how we started laying the groundwork for success. Being part of this screening brings us so much joy – to be a part of a night that can impact not just one person, but several from the community to commit to an unrelenting pursuit of a goal they may have – that itself is rewarding. We love what we do and you’ll find us sharing that in everything that we do.
This Saturday it is going to be an honour to be in a room filled with many individuals that share the same vision; bringing the community together.
Catch us at 397 Alexander St. Vancouver, BC V6A 1C4 🙂
(Yeah, we put the address there on purpose!)
Written by Kelly Gonzalez
We love working with creative people and giving opportunities to others to showcase their talent. The ability to collaborate and connect with other individuals in the community is part of the reason we love what we do. This post is dedicated to the photographers that helped us all of Vancouver Fashion Week.
“You can often find me drinking more coffee than you thought was humanely possible”.
“I am a freelance photographer but have a particular interest in contemporary and fashion photography.”
IG page is: @benjaminsaccone
This is Bronte Taylor. She is a photographer currently living in Vancouver. She’s fuelled by her love for coffee, travel, and all things creative. Photography is an outlet for her that is infinitely inspiring. Bronte’s goal with her photography is to evoke an emotion and to share the beauty in the way she sees things.
IG page: @brontetaylorphotography
Website: Bronte Portfolio
“Photography is an art.”
So tonight we attended Vancity Business Babes Bash – hosted by Danielle Wiebe at SKYHANGAR in Pitt Meadows. Those who have never been, believe us when we say it is beautiful. It’s in the middle of nowhere and the building is quite big and spacious with high ceilings; it had a helicopter inside the building. It was pretty cool that Danielle decided to host her event there because not only did it have lots of parking, but we loved the idea of it being far from the city.
Anywho, moving to the good stuff tonight – feelings. Let’s quickly discuss how we felt today by starting off with you know when people say they feel inspired and motivated after hearing a speaker, watching a movie, reading an article, or being surrounded by a loved one?…well, that’s what tonight did to us.
The event consisted of several vendors and several entrepreneurs. We were both amazed at the amount of people that arrived from different cities just to attend and hear from those on the panel tonight. We had of course, Danielle speak about starting Vancity Business Babes (VCBB) and her accomplishments within the past 2 years, along with 3 bloggers which had recently started their business. They discussed their strenghts and weaknesses, and shared with us their story on how they got to where they are today. This was nice to hear because it was a reminder that not only do we struggle, but others do too throughout their journey of building a name for their brand or company.
You know, Kleyra and I are huge on surrounding ourselves with positive people and continuously learning from others to grow. That being said, it’s not always easy to do that in the business world. VCBB hosted an event tonight that allowed us to collaborate with businesses and take away awesome tips to keep in mind as we continue to grow as a business. One thing that was mentioned today that we really liked was that VCBB strives on collaboration and not competition. It’s quite an amazing experience to feel and know that the business women who came tonight helped empower and support other local businesses. Walking out those doors triggered us to want to push our limits once again and really just go home and get things done – so we did just that. Kleyra got her laptop and started brainstorming some more and I put my working boots on and got my head in the game. I started scheduling and asking myself, “now what is the next step?”
We both became super excited about moving forward with the new stuff we had in mind and actually started implementing a plan to reach out to businesses more and get them to want to work with us. We’ve got our working boots on and now there is no stopping us. We’re on a mission, just like every other business woman that we saw and met tonight.
Keep an eye for the next VCBB event because you may find us there!!!
Now go make things happen.
Written by: Kelly Gonzalez