Victoria: Week 3+4

I write this blog as I am currently sitting on a flight on my way to explore Xiamen! This gal booked a spontaneous trip to Xiamen, China and Denpasar, Indonesia (Bali). I am super excited for this experience and to continue to grow as an individual. That being said, I apologize as I won’t be sharing any images or links as I write this on my iPad.

Practicum:

My final two weeks at HeartPress PR consisted of finalizing my small projects such as media lists, media advisory, press releases, market validation research, backgrounders and client relations. In addition to my small tasks it was essential to ensure my main client Volunteer Victoria is set for National Volunteer Week on April 15-21. Volunteer Victoria is one of HeartPress PR clients and became my main client to oversee stepping into my role. I became the main contact for all partners, sponsors, media relations, and communicator for Volunteer Victoria’s Week event. This consisted of several emails, spreadsheets, event planning and just about everything you can think of when doing PR for a client. My last two weeks flew by extremely quick as my final date at the office was sneaking up on me. In regards to social media I spent a good full day creating content and scheduling posts – easy task? Not so easy after all, especially when your scheduling far ahead. This task is also very time consuming!

Overall my month time at HeartPress PR taught me many skills, a lot more insight in community relations, non-profits and PR, and what it can look like to also work with small-medium size businesses. I am extremely grateful for this opportunity and the connections I know have in Victoria. The purpose of moving to Victoria was not just for personal growth, learnings, and findings, but more importantly, relationship building and making those strong connections in a new city. I value connection and I believe it is so important to build those relationships, especially being in the PR.

Lululemon:

Working 8AM – 8PM isn’t anyone’s “best life” but when it comes to lululemon Victoria and the community built within the team and the guests was so lifting and positive that I completely enjoyed every minute at the store. Double shifts can be hard but this culture and community foundation Lululemon Johnston St offers made it so easy to come to work.

Making connections and meeting more of our ambassadors through sweat sessions brought such joy! My heart is so full with the relationships I’ve built within this community and the friendships I walked away with,

Coffee Shops:

I finally checked out Discovery, one of Victoria’s “must” coffee shops. The brew, the people and the atmosphere was great! Freshly brewed – that’s a hell yes for me!

Hey Happy – the sun was beaming through the open glass window as I sipped on my coffee. This place was so rad as you can watch them freshly make your coffee – ooo that drip!

What’s Next?

This question is rising and I can’t say I know exactly what is next for me. This question is so big but It doesn’t scare me at all. I have a vision. I have goals. I will crush those goals and I will pursue my vision and make it a reality. How and when will that be? Time will tell. This trip was not in the plans for this year, yet it was booked before I gave my notice to both Lululemon and the Whitecaps FC. I had a slight fear it may not workout and I may come back jobless, however I am grateful and thankful to be apart of two amazing companies that support my vision and goals. In fact, I received “congratulations, you deserve it – have fun!” – WHAT A DREAM!

I am extremely thankful and my heart is so full with everyone’s support.

Goodbye KPU thank you for the many lessons. That chapter of my life is now closed.

-Gopublikk

Kleyra xo

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Why Victoria?

“Why did you decide to move to Victoria for your practicum? Vancouver has so many opportunities!”

This question comes up quite often, especially since I am now officially in Victoria for the next couple weeks. So here is why I chose to move to Victoria for my practicum:
It really came down to the overall experience. After travelling back and forth from Vancouver to Victoria a consecutive of times I started to get curious about the PR work that Victoria may have to offer. I know Victoria is small and opportunities may be limited, however the idea of living on my own for a couple of weeks, exploring a new place, and stepping out of my comfort zone was very intriguing!
As an individual who is passionate about building relationships, networking and meeting new people I knew this would be a great opportunity. I knew that moving to Victoria meant I would transfer to lululemon Victoria for the couple of weeks – if you know the lemon community then you know all is “good in the hood”. 
The move became a lot more easier the more I looked deeper into it – heck my best friend lives in Victoria! It became evident that I wanted to dive into a new environment, face new challenges, discover something new within me and around me – #growth.
short & sweet – but there you have it! Stay tuned as I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously!, lululemon Victoria, and my networking experience.
gopublikk 

Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:

TRADITIONAL VS DIGITAL?

  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”

TIPS TO ENSURE YOUR CAMPAIGN MESSAGE IS BEING RECEIVED.

  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.

FAVOURITE TOOLS TO TRACK INFORMATION:

  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.

ENGAGEMENT

  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.

Customers

________________

Competitors

TRENDS

  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!

#kellsnklersroadtosuccess

It’s a new year and we are excited!

Thinking about everything that we did in 2016…well naturally because we’re both woman who are emotional and busy, I think of the word “Panic.”Because of the amount of work projects we’ve been a part of, it has been one hectic year for us. Despite the success we’ve obtained and the goals we’ve achieved, our road to get there was difficult- but not impossible. Before we get started on how we felt this year, we want to say that we are happy and thankful for all the people we connected and partnered with. Throughout our journey, some of these people have motivated us even more to make movements that empower others, but mainly one another. Not only have we grown individually, but together as business partners we have stepped it up and also grown immensely. We embarked on a new approach for our business and really turned something from good to great.

Now with 2017 here, Kleyra and I are looking for nothing but the same thing – if not more. We stand by one another, we help and support one another, and we also challenge one another. We believe and hold ourselves accountable to a lot of things. Before Kleyra and I started Gopublikk we knew that going into it we had to prepare ourselves mentally; tell ourselves that anything is possible and that patience is a virtue. With those two things in mind, we both became capable of maintaining the same level of intensity and commitment to make things happen – even when it gets tough. Lets face it, overcoming adversity isn’t easy.

2016 was rough because we definitely were fighting against time. We realized that we needed to get so much done in less time. This was our fault. Being able to execute things accordingly resulted in sleepless nights, lots of shakes to replace meals, and long nights of scheduling. For this reason, we found ourselves trusting our instinct more then usual to get things done. Their had been many moments where we were just sitting at our dinner table contemplating how things were going to be completed with so many ideas and things in mind. With all things considered, we started feeling anxiety and feeling stressed because we both would get overwhelmed with our homework, other jobs, and our home life. Our life isn’t balanced. We can try and say we divide our time equally, but realistically we just know that as long as we make time for the things we want and the people we love; we’re more than okay. By making room and setting this as a priority for the two of us, it helped make things a lot easier and bareable. Love and support goes a long way. Anyway, last year we gathered our thoughts and process during the year and this year we did it before it started – we’re already on a roll!

Get ready for us Vancouver!

 

Gopublikk

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Written by Kelly G.

 

 

 

 

 

 

 

#IDARETODREAM CONTEST

So the #IDARETODREAM campaign has been working hard on this exciting contest so you can participate with us and get excited about your dream and goals. Here’s what you have to do in order to enter:

#IDARETODREAM: Our ability to DREAM is greatly impacted by our self-confidence. Today Gopublikk nominates all of you readers to SHARE YOUR DREAMS…

(1) Simply, copy + paste this post
(2) Print out the #IDARETODREAM sheet (below)
(3) SHARE YOUR DREAM + Snap a selfie
(4) Nominate someone in your Life to SHARE THEIR DREAMS

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By doing so, you will be ENTERED TO WIN 4 VIP TICKETS for you + 3 friends + many more prizes to The Dare to Dream Soirée
VIP TICKETS INCLUDE:
*VIP SEATING* for you + 3 friends
* FOOD SERVICE – Canapés & Deserts from Whiskey Six BBQ + Cakes by Peddie
* COMPLIMENTARY Sugar’ing from Sugar’d – eco sweet hair removal
* Amoda Tea Gift Bag – Superfood Matcha Smoothie Mix + Restore Herbal Cleansing Tea ($40 Retail Value)
* COMPLIMENTARY Ticket to a Dynamic Women in Action Event (Value $31.50)

Contest runs until 11/14/16 Winner will be announced on November 17th!!! Goodluck!
Thanks Genicca Whitney for initiating this! ❤️🙌🏻

 

 

-Gopublikk