Victoria: Week 3+4

I write this blog as I am currently sitting on a flight on my way to explore Xiamen! This gal booked a spontaneous trip to Xiamen, China and Denpasar, Indonesia (Bali). I am super excited for this experience and to continue to grow as an individual. That being said, I apologize as I won’t be sharing any images or links as I write this on my iPad.

Practicum:

My final two weeks at HeartPress PR consisted of finalizing my small projects such as media lists, media advisory, press releases, market validation research, backgrounders and client relations. In addition to my small tasks it was essential to ensure my main client Volunteer Victoria is set for National Volunteer Week on April 15-21. Volunteer Victoria is one of HeartPress PR clients and became my main client to oversee stepping into my role. I became the main contact for all partners, sponsors, media relations, and communicator for Volunteer Victoria’s Week event. This consisted of several emails, spreadsheets, event planning and just about everything you can think of when doing PR for a client. My last two weeks flew by extremely quick as my final date at the office was sneaking up on me. In regards to social media I spent a good full day creating content and scheduling posts – easy task? Not so easy after all, especially when your scheduling far ahead. This task is also very time consuming!

Overall my month time at HeartPress PR taught me many skills, a lot more insight in community relations, non-profits and PR, and what it can look like to also work with small-medium size businesses. I am extremely grateful for this opportunity and the connections I know have in Victoria. The purpose of moving to Victoria was not just for personal growth, learnings, and findings, but more importantly, relationship building and making those strong connections in a new city. I value connection and I believe it is so important to build those relationships, especially being in the PR.

Lululemon:

Working 8AM – 8PM isn’t anyone’s “best life” but when it comes to lululemon Victoria and the community built within the team and the guests was so lifting and positive that I completely enjoyed every minute at the store. Double shifts can be hard but this culture and community foundation Lululemon Johnston St offers made it so easy to come to work.

Making connections and meeting more of our ambassadors through sweat sessions brought such joy! My heart is so full with the relationships I’ve built within this community and the friendships I walked away with,

Coffee Shops:

I finally checked out Discovery, one of Victoria’s “must” coffee shops. The brew, the people and the atmosphere was great! Freshly brewed – that’s a hell yes for me!

Hey Happy – the sun was beaming through the open glass window as I sipped on my coffee. This place was so rad as you can watch them freshly make your coffee – ooo that drip!

What’s Next?

This question is rising and I can’t say I know exactly what is next for me. This question is so big but It doesn’t scare me at all. I have a vision. I have goals. I will crush those goals and I will pursue my vision and make it a reality. How and when will that be? Time will tell. This trip was not in the plans for this year, yet it was booked before I gave my notice to both Lululemon and the Whitecaps FC. I had a slight fear it may not workout and I may come back jobless, however I am grateful and thankful to be apart of two amazing companies that support my vision and goals. In fact, I received “congratulations, you deserve it – have fun!” – WHAT A DREAM!

I am extremely thankful and my heart is so full with everyone’s support.

Goodbye KPU thank you for the many lessons. That chapter of my life is now closed.

-Gopublikk

Kleyra xo

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Why Victoria?

“Why did you decide to move to Victoria for your practicum? Vancouver has so many opportunities!”

This question comes up quite often, especially since I am now officially in Victoria for the next couple weeks. So here is why I chose to move to Victoria for my practicum:
It really came down to the overall experience. After travelling back and forth from Vancouver to Victoria a consecutive of times I started to get curious about the PR work that Victoria may have to offer. I know Victoria is small and opportunities may be limited, however the idea of living on my own for a couple of weeks, exploring a new place, and stepping out of my comfort zone was very intriguing!
As an individual who is passionate about building relationships, networking and meeting new people I knew this would be a great opportunity. I knew that moving to Victoria meant I would transfer to lululemon Victoria for the couple of weeks – if you know the lemon community then you know all is “good in the hood”. 
The move became a lot more easier the more I looked deeper into it – heck my best friend lives in Victoria! It became evident that I wanted to dive into a new environment, face new challenges, discover something new within me and around me – #growth.
short & sweet – but there you have it! Stay tuned as I will be blogging weekly about my experience and takeaways throughout my time at HeartPress PR, new findings in Victoria, coffee shops – obviously!, lululemon Victoria, and my networking experience.
gopublikk 

Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:

TRADITIONAL VS DIGITAL?

  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”

TIPS TO ENSURE YOUR CAMPAIGN MESSAGE IS BEING RECEIVED.

  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.

FAVOURITE TOOLS TO TRACK INFORMATION:

  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.

ENGAGEMENT

  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.

Customers

________________

Competitors

TRENDS

  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!

To be inspired. 

As you all know, we attended CommYOUnityYVR’s screen night event at the Settlement building in Gastown on Saturday, June 10th. The power of personal connection is truly amazing because to give and connect with creative people in this world is divine. We want to start off by thanking Kiana Heighton for bringing everyone together and making this night happen. The whole team did a spectacular job with setting the relaxed, yet fun ambience. For those who haven’t been in the Settlement Building, the decorations and natural lighting coming from the windows turned the place from feeling cold to cozy; it’s what made the place look so unique and beautiful. It had the guests feeling cool because of the airy, open mood. This became so evident as the night went on and the space continued to fill up. People continued to vibe off each other’s energy and the night became that much better. We can vouche for that because the moment we walked into the building we both felt the burst of connection; a warm, tingling sensation. To be in a room that allows relationships to be built by countless supporters and entrepreneurs is truly influential. The evening started off with short delightful conversations with old friends, while leading into business like conversations with others.

Spread love and give these humans a follow.||#thebeautyofnetworking 

Kleyra Gonzalez – Founder of Gopublikk || @gopublikk |MIA: Kelly Gonzalez 

Personal trainer, Penny connecting with Oxygen & Ride Cycle Instructor Barb  @bunnybarbbee  || @pennydnbfit

Social Media Coordinator, Ashley connecting with Kleyra. Support this business babes new business @coast.social – @ashmrosiee  

We love to hear each other’s stories and business goals. After all, listening to what others have to say and seeking support is key to learning something new everyday. We listened to Alanah Morin introduce the group of individuals that took part in putting the night together. Alanah is also a member of Community For A Sustainable World  (@communityforasustainableworld)and the Co-founder and Director of Operations.

As the evening carried on we got to know what each entrepreneur is challenged with, what community means to them, and a little about the industry each entrepreneur works in.

So what was our big take away from this night?

Networking is a big part of getting yourself out there, but you don’t always have to focus on that. To be present at a night like this reminded us how much we appreciate and enjoy genuine conversations. Laughing while working is great for your soul – work doesn’t always need to be serious – #laughalot.

Before our business foundation can even begin to support and empower other businesses we must understand where others are coming from. Therefore we like to start every conversation by: asking questions, finding commonalities, and just listening. We’re not perfect, but over time the more events we attend, the better we’ll get at doing these 3 things. So our second take away from this night is recognizing the power of your words and communication. So we are making it our goal to voice wisely and to not expend it wastefully from now on.

Shoutout to COMMYOUNITYYVR once again for a fun and giving evening.














S p r e a d l o v e 

Entrepreneurs in photos:

Sandy Martin- Corte – @epicexistencelife

Spencer J Steele – @spencerjsteel – check out his soundcloud.

Ashley R –  @coast.social – @ashmrosiee  

Penny E – @pennydnbfit give this babe a like on Facebook

Barb B –  @bunnybarbbee

Mhark M – @mhark – looking for a new look? Mhark is your guy! Check him out at black2blond.ca

 

 

 

 

 

 

 

-Gopublikk

 

 

#kellsnklersroadtosuccess

It’s a new year and we are excited!

Thinking about everything that we did in 2016…well naturally because we’re both woman who are emotional and busy, I think of the word “Panic.”Because of the amount of work projects we’ve been a part of, it has been one hectic year for us. Despite the success we’ve obtained and the goals we’ve achieved, our road to get there was difficult- but not impossible. Before we get started on how we felt this year, we want to say that we are happy and thankful for all the people we connected and partnered with. Throughout our journey, some of these people have motivated us even more to make movements that empower others, but mainly one another. Not only have we grown individually, but together as business partners we have stepped it up and also grown immensely. We embarked on a new approach for our business and really turned something from good to great.

Now with 2017 here, Kleyra and I are looking for nothing but the same thing – if not more. We stand by one another, we help and support one another, and we also challenge one another. We believe and hold ourselves accountable to a lot of things. Before Kleyra and I started Gopublikk we knew that going into it we had to prepare ourselves mentally; tell ourselves that anything is possible and that patience is a virtue. With those two things in mind, we both became capable of maintaining the same level of intensity and commitment to make things happen – even when it gets tough. Lets face it, overcoming adversity isn’t easy.

2016 was rough because we definitely were fighting against time. We realized that we needed to get so much done in less time. This was our fault. Being able to execute things accordingly resulted in sleepless nights, lots of shakes to replace meals, and long nights of scheduling. For this reason, we found ourselves trusting our instinct more then usual to get things done. Their had been many moments where we were just sitting at our dinner table contemplating how things were going to be completed with so many ideas and things in mind. With all things considered, we started feeling anxiety and feeling stressed because we both would get overwhelmed with our homework, other jobs, and our home life. Our life isn’t balanced. We can try and say we divide our time equally, but realistically we just know that as long as we make time for the things we want and the people we love; we’re more than okay. By making room and setting this as a priority for the two of us, it helped make things a lot easier and bareable. Love and support goes a long way. Anyway, last year we gathered our thoughts and process during the year and this year we did it before it started – we’re already on a roll!

Get ready for us Vancouver!

 

Gopublikk

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Written by Kelly G.