“Why did you decide to move to Victoria for your practicum? Vancouver has so many opportunities!”
Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.
Below are my takeaways from the panelists:
TRADITIONAL VS DIGITAL?
- 95% today is using the digital approach
- Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.
“It might be hard and not easy BUT it is possible”
TIPS TO ENSURE YOUR CAMPAIGN MESSAGE IS BEING RECEIVED.
- Designing for the meaning of people
- Customer drive approach
- Stay focused on the customer
- Change behaviours
- Balance + theme starts with the customer
- ask yourself what the problem is? What are you trying to achieve? How can you help them?
C U S T O M E R C E N T R I C
The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.
- ask yourself what the problem is? What are you trying to achieve? How can you help them?
FAVOURITE TOOLS TO TRACK INFORMATION:
- Drift – conversational marketing
Reality is tools are always innovating and you need to find what tool(s) work best to track your business.
It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.
- Inbound approach
- Create content worth sharing
- Influence more authentically – “don’t be lazy”
- find opportunities that will impact your business
- Marketing is not advertising – think it’s a customers journey
- Consider how people interact in different platforms
- social sharing
Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.
If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.
- Block changes
- Boy search
These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”
The following questions were asked to the panelists:
- Are any of you on VERO?
- Are all of you on each social media platform?
- What are your thoughts on using influencers to promote your product/service?
None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.
Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.
When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.
“Focus on content creators over influencers”
Think less social media.
Think more higher influencers.
“Hard to get right, easy to get wrong”
You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.
This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!
As you all know, we attended CommYOUnityYVR’s screen night event at the Settlement building in Gastown on Saturday, June 10th. The power of personal connection is truly amazing because to give and connect with creative people in this world is divine. We want to start off by thanking Kiana Heighton for bringing everyone together and making this night happen. The whole team did a spectacular job with setting the relaxed, yet fun ambience. For those who haven’t been in the Settlement Building, the decorations and natural lighting coming from the windows turned the place from feeling cold to cozy; it’s what made the place look so unique and beautiful. It had the guests feeling cool because of the airy, open mood. This became so evident as the night went on and the space continued to fill up. People continued to vibe off each other’s energy and the night became that much better. We can vouche for that because the moment we walked into the building we both felt the burst of connection; a warm, tingling sensation. To be in a room that allows relationships to be built by countless supporters and entrepreneurs is truly influential. The evening started off with short delightful conversations with old friends, while leading into business like conversations with others.
Spread love and give these humans a follow.||#thebeautyofnetworking
Kleyra Gonzalez – Founder of Gopublikk || @gopublikk |MIA: Kelly Gonzalez
We love to hear each other’s stories and business goals. After all, listening to what others have to say and seeking support is key to learning something new everyday. We listened to Alanah Morin introduce the group of individuals that took part in putting the night together. Alanah is also a member of Community For A Sustainable World (@communityforasustainableworld)and the Co-founder and Director of Operations.
As the evening carried on we got to know what each entrepreneur is challenged with, what community means to them, and a little about the industry each entrepreneur works in.
So what was our big take away from this night?
Networking is a big part of getting yourself out there, but you don’t always have to focus on that. To be present at a night like this reminded us how much we appreciate and enjoy genuine conversations. Laughing while working is great for your soul – work doesn’t always need to be serious – #laughalot.
Before our business foundation can even begin to support and empower other businesses we must understand where others are coming from. Therefore we like to start every conversation by: asking questions, finding commonalities, and just listening. We’re not perfect, but over time the more events we attend, the better we’ll get at doing these 3 things. So our second take away from this night is recognizing the power of your words and communication. So we are making it our goal to voice wisely and to not expend it wastefully from now on.
Shoutout to COMMYOUNITYYVR once again for a fun and giving evening.
S p r e a d l o v e
Entrepreneurs in photos:
Sandy Martin- Corte – @epicexistencelife
Barb B – @bunnybarbbee
It’s a new year and we are excited!
Thinking about everything that we did in 2016…well naturally because we’re both woman who are emotional and busy, I think of the word “Panic.”Because of the amount of work projects we’ve been a part of, it has been one hectic year for us. Despite the success we’ve obtained and the goals we’ve achieved, our road to get there was difficult- but not impossible. Before we get started on how we felt this year, we want to say that we are happy and thankful for all the people we connected and partnered with. Throughout our journey, some of these people have motivated us even more to make movements that empower others, but mainly one another. Not only have we grown individually, but together as business partners we have stepped it up and also grown immensely. We embarked on a new approach for our business and really turned something from good to great.
Now with 2017 here, Kleyra and I are looking for nothing but the same thing – if not more. We stand by one another, we help and support one another, and we also challenge one another. We believe and hold ourselves accountable to a lot of things. Before Kleyra and I started Gopublikk we knew that going into it we had to prepare ourselves mentally; tell ourselves that anything is possible and that patience is a virtue. With those two things in mind, we both became capable of maintaining the same level of intensity and commitment to make things happen – even when it gets tough. Lets face it, overcoming adversity isn’t easy.
2016 was rough because we definitely were fighting against time. We realized that we needed to get so much done in less time. This was our fault. Being able to execute things accordingly resulted in sleepless nights, lots of shakes to replace meals, and long nights of scheduling. For this reason, we found ourselves trusting our instinct more then usual to get things done. Their had been many moments where we were just sitting at our dinner table contemplating how things were going to be completed with so many ideas and things in mind. With all things considered, we started feeling anxiety and feeling stressed because we both would get overwhelmed with our homework, other jobs, and our home life. Our life isn’t balanced. We can try and say we divide our time equally, but realistically we just know that as long as we make time for the things we want and the people we love; we’re more than okay. By making room and setting this as a priority for the two of us, it helped make things a lot easier and bareable. Love and support goes a long way. Anyway, last year we gathered our thoughts and process during the year and this year we did it before it started – we’re already on a roll!
Get ready for us Vancouver!
Written by Kelly G.