Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:


  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”


  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.


  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.


  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.





  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!


To be inspired. 

As you all know, we attended CommYOUnityYVR’s screen night event at the Settlement building in Gastown on Saturday, June 10th. The power of personal connection is truly amazing because to give and connect with creative people in this world is divine. We want to start off by thanking Kiana Heighton for bringing everyone together and making this night happen. The whole team did a spectacular job with setting the relaxed, yet fun ambience. For those who haven’t been in the Settlement Building, the decorations and natural lighting coming from the windows turned the place from feeling cold to cozy; it’s what made the place look so unique and beautiful. It had the guests feeling cool because of the airy, open mood. This became so evident as the night went on and the space continued to fill up. People continued to vibe off each other’s energy and the night became that much better. We can vouche for that because the moment we walked into the building we both felt the burst of connection; a warm, tingling sensation. To be in a room that allows relationships to be built by countless supporters and entrepreneurs is truly influential. The evening started off with short delightful conversations with old friends, while leading into business like conversations with others.

Spread love and give these humans a follow.||#thebeautyofnetworking 

Kleyra Gonzalez – Founder of Gopublikk || @gopublikk |MIA: Kelly Gonzalez 

Personal trainer, Penny connecting with Oxygen & Ride Cycle Instructor Barb  @bunnybarbbee  || @pennydnbfit

Social Media Coordinator, Ashley connecting with Kleyra. Support this business babes new business @coast.social – @ashmrosiee  

We love to hear each other’s stories and business goals. After all, listening to what others have to say and seeking support is key to learning something new everyday. We listened to Alanah Morin introduce the group of individuals that took part in putting the night together. Alanah is also a member of Community For A Sustainable World  (@communityforasustainableworld)and the Co-founder and Director of Operations.

As the evening carried on we got to know what each entrepreneur is challenged with, what community means to them, and a little about the industry each entrepreneur works in.

So what was our big take away from this night?

Networking is a big part of getting yourself out there, but you don’t always have to focus on that. To be present at a night like this reminded us how much we appreciate and enjoy genuine conversations. Laughing while working is great for your soul – work doesn’t always need to be serious – #laughalot.

Before our business foundation can even begin to support and empower other businesses we must understand where others are coming from. Therefore we like to start every conversation by: asking questions, finding commonalities, and just listening. We’re not perfect, but over time the more events we attend, the better we’ll get at doing these 3 things. So our second take away from this night is recognizing the power of your words and communication. So we are making it our goal to voice wisely and to not expend it wastefully from now on.

Shoutout to COMMYOUNITYYVR once again for a fun and giving evening.

S p r e a d l o v e 

Entrepreneurs in photos:

Sandy Martin- Corte – @epicexistencelife

Spencer J Steele – @spencerjsteel – check out his soundcloud.

Ashley R –  @coast.social – @ashmrosiee  

Penny E – @pennydnbfit give this babe a like on Facebook

Barb B –  @bunnybarbbee

Mhark M – @mhark – looking for a new look? Mhark is your guy! Check him out at black2blond.ca












“It’s a twin thing”

– gopublikk

In early March we were approached to take part of an inspiring project, CommYOUnityYVR. The last couple of days you have seen us mention this event in our social media channels – we’re super excited and touched to have been asked to take part in such an inspiring project. The screening event for CommYOUnityYVR is tomorrow, June 10. It is aimed to promote local entrepreneurs to share their story and inspire others. We are grateful to have been asked to take part in such an amazing project and vision because we love to share stories and collaborate with locals – we love what we do. Kiana Heighton, director of the show, Co-Founder and Community Event Director of Community for a Sustainable World collaborated with a total of 30 entrepreneurs from different fields. Kiana asked questions (tough ones too), and dug deep to reveal each story and have it presented publicly on screen night to a group of local individuals. A big shoutout to Sandy M for all the editing and her videography skills, and another shout out to Tessa B and Ashley R for coming together and bringing a vision to life.

We are ready to mingle, eat, and have some drinks on Saturday! More importantly, to collaborate, connect, and speak to many entrepreneurs and individuals. We look forward to sharing our story, learning about others obstacles, challenges and success. To inspire and be inspired!

As entrepreneurs, we are thrilled to be a part of this moving project that will be happening this coming Saturday. We shared our story with Kiana and got deep down and personal with her about Gopublikk as a business and how we started laying the groundwork for success. Being part of this screening brings us so much joy – to be a part of a night that can impact not just one person, but several from the community to commit to an unrelenting pursuit of a goal they may have – that itself is rewarding. We love what we do and you’ll find us sharing that in everything that we do.

This Saturday it is going to be an honour to be in a room filled with many individuals that share the same vision; bringing the community together.

Catch us at 397 Alexander St. Vancouver, BC V6A 1C4 🙂

(Yeah, we put the address there on purpose!)























Written by Kelly Gonzalez 


We love working with creative people and giving opportunities to others to showcase their talent. The ability to collaborate and connect with other individuals in the community is part of the reason we love what we do. This post is dedicated to the photographers that helped us all of Vancouver Fashion Week.

Patrick Shaw is a local Vancouver Photographer. He specializes in portraiture, fashion photography, and film set stills.

“You can often find me drinking more coffee than you thought was humanely possible”.

IG page: @patrickkendellshaw
Website: Patrick Kendell Shaw


This is Benjamin Saccone. He currently reside in Vancouver, British Columbia. He is partaking in a two year photography program at Langara.

“I am a freelance photographer but have a particular interest in contemporary and fashion photography.”

IG page is: @benjaminsaccone


This is Bronte Taylor. She is a photographer currently living in Vancouver. She’s fuelled by her love for coffee, travel, and all things creative. Photography is an outlet for her that is infinitely inspiring. Bronte’s goal with her photography is to evoke an emotion and to share the beauty in the way she sees things.

IG page: @brontetaylorphotography

Website: Bronte Portfolio
“Photography is an art.”

Day 2 of Vancouver Fashion Week 

Well day 2 consisted of 13 designers showcasing their work. It was quite the show. I was very happy to take some time and sit front row to start off my night – as I was accompanied by our brother, Victor Martinez and photographer, Benjamin Saccone. These two helped us capture backstage and front row shots; I was very lucky to have them by my side.

Below are some photographs from the show. 

Designer of Encima and his son.
Kelly Gonzalez and Victor Martinez sitting front row.

Designer of Maharishi Collection.

Designers of Illusions Lab X Jennifer Reeves Designs.

Designers of Relentless Lifestyle.

Designer, Katherine Tessier (left)

Designer of Blushing Boutique (left)

Photographs captures by, Benjamin Saccone – IG: @benjaminsaccone 
Stay tuned, as we’ll have more pictures up for you all! 
– Gopublikk

Written by: Kelly Gonzalez 

Passion + Love goes a long way

Aside from all the questions we get asked, their are two that always come up. That is,  “why do [we] work and go to school full time?” and “how do [we] manage to do so much with such little sleep?” Our answer to this is very simple. We love and enjoy everything that we do. We have goals and aspirations that drives us to take things further and look beyond the horizon. As much as we don’t like doing homework, we love what we learn. As much as we like our sleep more than our work, we love our jobs. We’re used to working extra hard and putting in extra hours so we have the option to get the things that we want and more. To achieve greatness and become unstoppable is the goal here. So we shoot for the stars and expect results later and not right away. This way we are forced to always be on our A game and surprised when we do see our results and achievements instantly. And who doesn’t like surprises? The excitement you feel when you get the unexpected is like the one you get from a sudden standing ovation. Best.feeling.ever. 

Now to answer the question “Why do we work and go to school full time?” Well for the most part we do it because we want to and we enjoy it. We also like to think and do things outside of the average circle of people. Keep in mind when we say average, we’re referring to what we’ve read and heard from others; that is we live in a world where their are three different types of people. Each which choose to make decisions and live their life differently. The most common type we hear about is those who settle for mediocrity. We hear more about these kind of individuals because its “easy” to seperate and distinguish them from others. Mediocre people tend to end up settling for whatever and not max their potential. For this reason, we strive to be above average. We also say it’s doable because of the support system that we have. Although we may be pushing it, we go out with our friends and family, and we make room for some alone time. At the end of the day it’s all worth it. Going back to hitting the books and working full time, we want to put an emphasis on the fact that we don’t always find it being dreadful. Perspective is everything – that’s why we take on a lot of things that we have passion for.  We are students who pay for our own education, we want to be able to afford a place and move out, we also need to pay our bills, we invest in our business, we’re growing our business, AND we want to travel. These are some of the reasons why we are motivated to do both. We’re determined to get things done, but to us it’s not how fast we get it done – more so how we get it done. We bring what we learn into our work to gain experience and to extend our knowledge. We bring our work to school because it’s fun and it’s related to what we’re learning. What’s even more fun is we have passion for what our end goal and to say we’re excited is an understatement. Ultimately, we do both because although we walk around tired and sometimes drained, we are happy and enjoy every minute of it. Gaining experience while developing our minds and skills at the same time? Yeah, we’re all for that. 

Moving to the next question, “How do we manage to do so much with such little sleep?” Well the answer to this isn’t too different from the one we answered above. Aside from taking our Arbonne energy boost, drinking coffee and tea, power naps and gym sessions for energy boost – it all comes down to the passion and love that goes behind everything we do. If we didn’t wake up loving our jobs we wouldn’t be working as hard. Sleep is important (hence, the naps), but we learn to function under short hours of sleep because sometimes waking up extra early or sleeping late to finish a project will get you one step closer to your end goal. Being able to motivate yourself is one thing to learn, but we find that sometimes what motivates you isn’t always enough. Motivating factors vary and sometimes don’t go a long way. For example, money. That’s a common one we hear and we witnessed first hand that, that only goes so far. On the contrary, if you do something you’re passionate about and wake up to something you love, it will make a difference. Try it and tell us if you wouldn’t sacrifice a little sleep for it?

We are are willing to compromise and make sacrifices for the things we love (and same goes for the people we love). So that is why we are more than okay to do all this work and function under such little sleep. This is also why we are careful when choosing when to collaborate and in choosing with who we want to partner with. We only ever want to give our best and our fullest attention. We work with those that we feel resonates us and our business. 

So we don’t kid when we say passion and love goes a long way for us. 
– Gopublikk 

Written by Kelly Gonzalez 

Vancity Business Babes Anniversary Bash número DOS

So tonight we attended Vancity Business Babes Bash – hosted by Danielle Wiebe at SKYHANGAR in Pitt Meadows. Those who have never been, believe us when we say it is beautiful. It’s in the middle of nowhere and the building is quite big and spacious with high ceilings; it had a helicopter inside the building. It was pretty cool that Danielle decided to host her event there because not only did it have lots of parking, but we loved the idea of it being far from the city.

Anywho, moving to the good stuff tonight – feelings. Let’s quickly discuss how we felt today by starting off with you know when people say they feel inspired and motivated after hearing a speaker, watching a movie, reading an article, or being surrounded by a loved one?…well, that’s what tonight did to us.

The event consisted of several vendors and several entrepreneurs. We were both amazed at the amount of people that arrived from different cities just to attend and hear from those on the panel tonight. We had of course, Danielle speak about starting Vancity Business Babes (VCBB) and her accomplishments within the past 2 years, along with 3 bloggers which had recently started their business. They discussed their strenghts and weaknesses, and shared with us their story on how they got to where they are today. This was nice to hear because it was a reminder that not only do we struggle, but others do too throughout their journey of building a name for their brand or company.

You know, Kleyra and I are huge on surrounding ourselves with positive people and continuously learning from others to grow. That being said, it’s not always easy to do that in the business world. VCBB hosted an event tonight that allowed us to collaborate with businesses and take away awesome tips to keep in mind as we continue to grow as a business. One thing that was mentioned today that we really liked was that VCBB strives on collaboration and not competition. It’s quite an amazing experience to feel and know that the business women who came tonight helped empower and support other local businesses. Walking out those doors triggered us to want to push our limits once again and really just go home and get things done – so we did just that. Kleyra got her laptop and started brainstorming some more and I put my working boots on and got my head in the game. I started scheduling and asking myself, “now what is the next step?”

We both became super excited about moving forward with the new stuff we had in mind and actually started implementing a plan to reach out to businesses more and get them to want to work with us. We’ve got our working boots on and now there is no stopping us. We’re on a mission, just like every other business woman that we saw and met tonight.

Keep an eye for the next VCBB event because you may find us there!!!

Now go make things happen.

– Gopublikk

Written by: Kelly Gonzalez