Future of Marketing: A Discussion on Innovation in Marketing

Wednesday, February 28 I was invited by BrainStation to attend the Future of Marketing event they were hosting that evening at their Vancouver space.

Below are my takeaways from the panelists:


  • 95% today is using the digital approach
  • Digital is measurable – although one of the panelists agreed to disagree that if you want to measure anything – even if it is traditional you CAN find a way.

    “It might be hard and not easy BUT it is possible”


  • Designing for the meaning of people
  • Customer drive approach
    • Stay focused on the customer
  • Change behaviours
  • Balance + theme starts with the customer
  • target
    • ask yourself what the problem is? What are you trying to achieve? How can you help them?

      C U S T O M E R C E N T R I C

      The customer is the center of a business’s philosophy, operations or ideas. Providing a positive experience.


  • Marcedo
  • Drift – conversational marketing
  • GA

Reality is tools are always innovating and you need to find what tool(s) work best to track your business.

It is important to note that we can all get distracted on tools and can rely on them too much. Ask yourself, what am I trying to do? What am I trying to accomplish? answer these questions before going to the tools you use.


  • Inbound approach
  • Create content worth sharing
  • Influence more authentically – “don’t be lazy”
    • find opportunities that will impact your business
  • Marketing is not advertising – think it’s a customers journey
  • Consider how people interact in different platforms
    • email
    • social sharing

Do things that make people feel quote on quote “holy shit this is f**king amazing”
and partner with people who can get you the people to your website. Again, do something worthy.

If you’re working for a company who wants content, as a social media strategist and marketer you need to find the objective from the CEO or someone of high power that knows exactly what the objective is. Find this and then make strategic decisions that will layer to reach the end goal. It then becomes your responsibility to group the objective and create posts on social media. If you post without grouping an understanding of the objective then it is not effective.





  • Block changes
  • VERO
  • MTA
  • Boy search
  • Instagram
  • Facebook
  • LinkedIn
  • Twitter

These are just a few platforms the panelists spoke about in regards to social media. VERO and Instagram was one of the most talked about platforms out of all. This is because VERO is one of the newest social media platforms and the name “VERO” has been buzzing around. VERO is a platform that some may say “is the new Instagram.”

The following questions were asked to the panelists:

  1. Are any of you on VERO?
  2. Are all of you on each social media platform?
  3. What are your thoughts on using influencers to promote your product/service?

None of the panelists are on VERO and not all of the panelists businesses are on every platform. On a side note, this was my first time hearing about VERO and as I put on a poll on my Instagram account (@gopublikk) only 1 person knew of VERO.

Understanding how each platform affects your business is huge. It is definitely okay to be curious and be open to the new platforms. It is encouraged to explore and be knowledgable of them but it is important to know that just because it is trending you don’t need to be on it “just because” everyone else is. Moving forward there will always be new upcoming platforms – you don’t need to be on every single one. However, new platforms may also be beneficial to your business. Again, be curious and explore before “jumping the gun.” Technology isn’t going to give you all the things you need – remember to step back and be clinical.

When it comes to influencers I was surprised by the response of the panelists as they seemed to have mixed emotions about this approch. This is because you want the people who are representing the product to be authentic, genuine and passionate about your product/service.

Focus on content creators over influencers”

Think less social media.

Think more higher influencers.

Hard to get right, easy to get wrong”

You want to partner with people who will get you to your website, product or service. Recognize the real, Sit and measure.

This concludes my recap on the Future of Marketing: A Discussion on Innovation in Marketing event. A big thanks to BrainStation for the free two tickets! Check them out for future events, workshops and courses they offer!

Happy Wednesday!


To be inspired. 

As you all know, we attended CommYOUnityYVR’s screen night event at the Settlement building in Gastown on Saturday, June 10th. The power of personal connection is truly amazing because to give and connect with creative people in this world is divine. We want to start off by thanking Kiana Heighton for bringing everyone together and making this night happen. The whole team did a spectacular job with setting the relaxed, yet fun ambience. For those who haven’t been in the Settlement Building, the decorations and natural lighting coming from the windows turned the place from feeling cold to cozy; it’s what made the place look so unique and beautiful. It had the guests feeling cool because of the airy, open mood. This became so evident as the night went on and the space continued to fill up. People continued to vibe off each other’s energy and the night became that much better. We can vouche for that because the moment we walked into the building we both felt the burst of connection; a warm, tingling sensation. To be in a room that allows relationships to be built by countless supporters and entrepreneurs is truly influential. The evening started off with short delightful conversations with old friends, while leading into business like conversations with others.

Spread love and give these humans a follow.||#thebeautyofnetworking 

Kleyra Gonzalez – Founder of Gopublikk || @gopublikk |MIA: Kelly Gonzalez 

Personal trainer, Penny connecting with Oxygen & Ride Cycle Instructor Barb  @bunnybarbbee  || @pennydnbfit

Social Media Coordinator, Ashley connecting with Kleyra. Support this business babes new business @coast.social – @ashmrosiee  

We love to hear each other’s stories and business goals. After all, listening to what others have to say and seeking support is key to learning something new everyday. We listened to Alanah Morin introduce the group of individuals that took part in putting the night together. Alanah is also a member of Community For A Sustainable World  (@communityforasustainableworld)and the Co-founder and Director of Operations.

As the evening carried on we got to know what each entrepreneur is challenged with, what community means to them, and a little about the industry each entrepreneur works in.

So what was our big take away from this night?

Networking is a big part of getting yourself out there, but you don’t always have to focus on that. To be present at a night like this reminded us how much we appreciate and enjoy genuine conversations. Laughing while working is great for your soul – work doesn’t always need to be serious – #laughalot.

Before our business foundation can even begin to support and empower other businesses we must understand where others are coming from. Therefore we like to start every conversation by: asking questions, finding commonalities, and just listening. We’re not perfect, but over time the more events we attend, the better we’ll get at doing these 3 things. So our second take away from this night is recognizing the power of your words and communication. So we are making it our goal to voice wisely and to not expend it wastefully from now on.

Shoutout to COMMYOUNITYYVR once again for a fun and giving evening.

S p r e a d l o v e 

Entrepreneurs in photos:

Sandy Martin- Corte – @epicexistencelife

Spencer J Steele – @spencerjsteel – check out his soundcloud.

Ashley R –  @coast.social – @ashmrosiee  

Penny E – @pennydnbfit give this babe a like on Facebook

Barb B –  @bunnybarbbee

Mhark M – @mhark – looking for a new look? Mhark is your guy! Check him out at black2blond.ca












“It’s a twin thing”

– gopublikk

In early March we were approached to take part of an inspiring project, CommYOUnityYVR. The last couple of days you have seen us mention this event in our social media channels – we’re super excited and touched to have been asked to take part in such an inspiring project. The screening event for CommYOUnityYVR is tomorrow, June 10. It is aimed to promote local entrepreneurs to share their story and inspire others. We are grateful to have been asked to take part in such an amazing project and vision because we love to share stories and collaborate with locals – we love what we do. Kiana Heighton, director of the show, Co-Founder and Community Event Director of Community for a Sustainable World collaborated with a total of 30 entrepreneurs from different fields. Kiana asked questions (tough ones too), and dug deep to reveal each story and have it presented publicly on screen night to a group of local individuals. A big shoutout to Sandy M for all the editing and her videography skills, and another shout out to Tessa B and Ashley R for coming together and bringing a vision to life.

We are ready to mingle, eat, and have some drinks on Saturday! More importantly, to collaborate, connect, and speak to many entrepreneurs and individuals. We look forward to sharing our story, learning about others obstacles, challenges and success. To inspire and be inspired!

As entrepreneurs, we are thrilled to be a part of this moving project that will be happening this coming Saturday. We shared our story with Kiana and got deep down and personal with her about Gopublikk as a business and how we started laying the groundwork for success. Being part of this screening brings us so much joy – to be a part of a night that can impact not just one person, but several from the community to commit to an unrelenting pursuit of a goal they may have – that itself is rewarding. We love what we do and you’ll find us sharing that in everything that we do.

This Saturday it is going to be an honour to be in a room filled with many individuals that share the same vision; bringing the community together.

Catch us at 397 Alexander St. Vancouver, BC V6A 1C4 🙂

(Yeah, we put the address there on purpose!)























Written by Kelly Gonzalez 


So the #IDARETODREAM campaign has been working hard on this exciting contest so you can participate with us and get excited about your dream and goals. Here’s what you have to do in order to enter:

#IDARETODREAM: Our ability to DREAM is greatly impacted by our self-confidence. Today Gopublikk nominates all of you readers to SHARE YOUR DREAMS…

(1) Simply, copy + paste this post
(2) Print out the #IDARETODREAM sheet (below)
(3) SHARE YOUR DREAM + Snap a selfie
(4) Nominate someone in your Life to SHARE THEIR DREAMS


By doing so, you will be ENTERED TO WIN 4 VIP TICKETS for you + 3 friends + many more prizes to The Dare to Dream Soirée
*VIP SEATING* for you + 3 friends
* FOOD SERVICE – Canapés & Deserts from Whiskey Six BBQ + Cakes by Peddie
* COMPLIMENTARY Sugar’ing from Sugar’d – eco sweet hair removal
* Amoda Tea Gift Bag – Superfood Matcha Smoothie Mix + Restore Herbal Cleansing Tea ($40 Retail Value)
* COMPLIMENTARY Ticket to a Dynamic Women in Action Event (Value $31.50)

Contest runs until 11/14/16 Winner will be announced on November 17th!!! Goodluck!
Thanks Genicca Whitney for initiating this! ❤️🙌🏻




Vancouver Dares to Dream.

Hello Vancouver!

I hope you’re getting ready to pick out your favourite party dress, have your man or friends prep their power suit and shine those shoes because the @Dare to Dream Soirée is on its way!

As mentioned in our other blog post, it will be hosted at the stylish and newly renovated state-of-the-art theatre, Imperial Vancouver, on Tuesday, November 22nd, 2016.
As a community, we will raise funds and awareness for @RAW Beauty Talks in aid of their new research-based, positive body image program, “Free To Be”.
*GET YOUR EARLYBIRD TICKETS TODAY* Go to: https://www.picatic.com/daretodreamsoiree?code=KELLYD2D and you will receive $5 off when purchasing your tickets!
It’s going to be a SEXY NIGHT of GIVING BACK!! Grab your lady friends, your significant other, your team & your colleagues… and CELEBRATE INNER BEAUTY + the DREAMS THAT CAN COME TRUE!
Facebook Event Page: https://www.facebook.com/events/1575340396104023/

VCBB: Collab & Connect 2.0

Thinking opportunities.

Who doesn’t love the idea of having an opportunity presented to you? What about when you create those opportunities yourself?

On September 20, Kleyra and I went to Vancity Business Babes (VCBB) event which took place at L’Atelier Vancouver Coworking. The opportunity to meet different working women was planned by founder of VCBB, Danielle Wiebe.

The event attracted many business women around the city to get together to meet and connect in a fun and warm space. Every person who attended was divided into small groups in order for us to explore and get to know one another better. Everyone talked about starting up a business/organization and the type of business they are running.

Our goal was to essentially walk out with getting something out of it. We do our best to attend events Vancity Business Babes presents because we know something valuable can be taken away from each social occasion that is planned. We choose to be resourceful. Although, Danielle sent us the invitation and were present, it didn’t end there. Kleyra and I made sure to get to know other girls aside from our groups and we shared a bit about one of our ongoing projects to the room. Public speaking is nerve racking, but having a voice helps. That being said, whether it was more knowledge about being an entrepreneur, potential collaborations, or simply coming out with new ideas; we continued to create opportunities for collaborations by showcasing and speaking about our work.

Based on our experiences, women entrepreneurs see the world through different lens and in turn do things differently. Sharing the room with ambitious people is amazing.  To say that this event was successful is an understatement.



Much love,


Written by Kelly Gonzalez


Alright everyone, you can expect to find us at the Dare to Dream SOIREE event on Tuesday, November 22nd at the uniquely stylish state of the art theatre, Imperial Vancouver!

Genicca Dot Com partners with RAW Beauty Talks and the “Free to Be” program, to help youth develop and cultivate an authentic identity – one that is not premised on narrow constructions of what the media markets “attractive” to be.

The Dare to Dream Soiree is a powerful and fabulous event which will be showcasing tons of great local vendors and awesome giveaways.  Get ready and pick your party dress, prep your power suit and shine those shoes because the Dare to Dream Soiree is on its way!


Hasta Luego,




Written by Kelly Gonzalez